Hi Jennifer (awesome name, if I do say so myself)!

Starting a blog is difficult. It will depend a lot on what kind of content you focus on — personal finance? business? self-development?

Generally, though, here is what I would recommend:

  1. Grow your presence on one or two social media platforms where your audience is at already. If it’s a mommy blog or a home improvement blog, you focus on Pinterest. If it’s about self-development, focus on Medium and Quora. Figure out where your readers are and GO TO THEM. Once you start generating content on those social media platforms, you will drive lots of traffic to your own blog.
  2. Find other bloggers in your field and start leaving meaningful, well-thought out comments on their blog posts. If you’re one of the top 3 commenters on their posts, both the blogger and their audience will see your comment and check your blog out.
  3. If you have Twitter, find those ^ bloggers and support them. It’s a community. We all help each other. I have made some great friends through my blog just because I supported them and visa-versa.
  4. Push out high-quality content every single week. Many bloggers talk about having a posting schedule — i.e. every Monday and Thursday — but I find that causes unnecessary stress. I would recommend, instead, to write every single day. You don’t need to push every single day. Just write every single day. Remember, it’s all about writing for a digital audience. Attention spans are limited. Figure out what works and what doesn’t.
  5. Pony up some money to invest in yourself. This may seem bad personal finance advice but if you want to take your blog seriously — with the intention of monetizing it eventually— you need to start investing in yourself. Take some writing or marketing courses. A nice website, business cards, apps that schedule your Pins and Tweets are all secondary.

I hope some of these tips help you.

I appreciate you reading :)

Jen

Written by

Productivity, craftsmanship, and the pursuit of excellence at work. Writing now at jennifertchan.substack.com.

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